We have just added the option of Guest checkout to our checkout pages. This requires our customers to enter the minimum amount of information to place an order. It will speed up the order process for kitchenwareonline customers by allowing an order to go through with just the delivery name and address and contact email required. if a customer is definitely only going to order once it may save some time. Certainly with full registration ( which only actually requires the addition of a password) we can retain your order history and deal with any issues arising from previous orders quicker.
As it happens, to date, we haven't been able to make use of any customer data for marketing purposes anyway so there it was unlikely customers would be affected by spam mails from us although we have always had the option when registering not be kept up to date (put on a mailing list).
We hope of course that guest checkout will make Kitchenwareonline even quicker and easier to use for everyone.